Packed with case studies, this book is designed for graduate and postgraduate students. This edition is fully revised, and efficiently moves its focus from business policy issues to strategic management issues. The book is divided into seven parts. This is followed by the section Scanning the Environment.

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The book is a blend of a theory of applications of strategic management. Out of five parts into which the book is structured, part five is devoted entirely to the case method of learning strategic management. Each part begins with an introductory comment that clarifies the overall educational goals, and relates each successive part with the preceding parts. Each chapter similarly starts with an introductory paragraph that its states the learning objectives and the means adopted to achieve them.

The reading matter in each chapter is divided into sections and sub-sections logically connected to each other. The textual matter is also liberally interspersed with cases and examples pertaining to strategic management applications. A summary at the end of each paper recapitulates the major issues covered and can serve as checklist of the points learnt. A student can benefit from two sets of questions provided at the end of each chapter. Notes and references at the end provide a list of further reading and comments on the matter covered in the chapter.

The book divided into five parts. In Chapter 1 students can directly relate to the objectives and see how they stand to benefit by strategic management. In Chapter 2 readers can see how differently the concept of strategy has been analyzed and understood and how the discipline of strategic management has evolved. Chapter 4 and 5 deal with SWOT analysis that enable organizations to achieve strategic advantage over their rival companies. Chapter 6 and 7 deal with numerous corporate and business strategies.

Chapter 7 on strategic alternatives specifically described those strategies that are more commonly used for Indian companies. Chapter 8 deals with strategic analysis and choice that facilitate strategy formulation. Chapter 9 to 12 deal with different accepts of strategic implementation. Chapter 11 dealing with behavioral issues of implementation addresses factors such as corporate culture, corporate politics and power, personal values and business ethics, and social responsibility.

These issues are increasingly becoming important as the application of the behavioral concepts to strategic management gains wider acceptance. Chapter 12 deals with functional and operational issues of implementation such as productivity, processes, people and pace.

Productivity is the measure of the relative amount of input needed to secure a given amount of output. Processes are courses of action used for operational implementation. People are the stakeholders in the organizations. Pace is the speed of operational implementation and measured in terms of time. Strategy evaluation is necessary to test effectiveness of strategies in achieving objectives. Through strategic and operational controls strategists set standards, measure performance, evaluate the strategy, and then initiate corrective action.

The end result is adjustment of strategies, reformulation of objectives, or adaption of plans. Each case study ends with a set of pertinent questions. There are short and long cases: cases from different industries; case based manufacturing as well as service organizations; and cases that deal with a limited number of issues to cases that have a wider coverage.

This should prove to be a welcome feature for those learners who would like to access the net for more information on issues covered in this book. A bibliography in business policy and strategic management is provided at the end that should serve as good source of reference material for learners and researchers in the area.

Downloaded From IP - Look on the new day as another special gift from your Creator, another golden opportunity to complete what you were unable to finish yesterday. Be a self starter.

Let your first hour set the theme of success and positive action that is certain to echo through your entire day. Today will never happen again. You were not born to fail. Emerson Do you remember the things you were worrying about a year ago? How did they work out? Did not most of them turn out all right after all? In his works one can frequently come across references to tapovan forest hermitage and in one of his writings he noted: "Our tapovans, which were natural universities, were not isolated from life; and the spiritual education, which the students received there was a part of the spiritual life which included all life.

Our centre of culture should not only be the centre of the intellectual life of India but of her economic life as well. Its very existence would depend on the success of its industrial ventures carried out on the cooperative principle, which would unite the teachers and students in a living bond The Centre of Indian Culture ". My soul and the kadamba flowers blossom together. Rain-clouds wet my eyes with their blue collyrium. In Balaka Flight of Swans looking at a flight of swans moving over the Jhelum, Tagore responded: "When like a scimitar the hill stream sheathed in evening gloom, suddenly a flock of birds passed overhead their laughing wings hurtling like an arrow among the stars.

It awakens a passion for speed among the motionless things, in their bosom the hills leave with the anguish of storm clouds. The trees yearn to break away from their rooted shackles. The flight of the birds had rent the veil of stillness and revealed to me an immense movement in the deep silence.

I see the hills and forests flying across time to the unknown and the darkness thrill into fire as the stars wing by. In my being I feel the rush of the sea-crossing birds leaving a way beyond the limits of life and death, while the migrant word cries out in a myriad voice - not here, not there, but in the bosom of the far-away.

As a writer he would never forget children. His concern for their need for joy, love and freedom, was genuine. He would often remind children: "Blessed I am that I was born in this land sarthak janam amar janmechhiei deshe ". He noted p. Otherwise I would have been swamped by the trivia of routine, statute and syllabus. My happiness, my fulfillment has been in trying to rouse the young ones to the Delight of the unseen Player, to set them in tune with the Dance of Life itself.

It is not in me to be more serious than that. The Master of Games has mercifully released me from the fetters of the mature and the elder. Those who try to set me on a pedestal I shall tell them that I was born with my seat below on the lap of the earth.

In these trees and forests, the dust, earth and grass, have I poured out my life. T hose who are close to the spirit of the earth, those who are made and shaped by her, and who will find their final rest in her, of them all I am the friend.

I am a poet, ami kavi From the Seventieth Birthday Address. I cannot remember my mother, but when in the early autumn morning the smell of the shiuli flower flats in the air, the scent of the morning service in the temple comes to me as the scent of my mother.

I have tasted of the hidden honey of this lotus that expands on the ocean of light, and thus am I blessed - let this be my parting word. In this playhouse of infinite forms I have had my play and here have I caught sight of Him that is formless.

My whole body and my limbs have thrilled with His touch who is beyond touch; and if the end comes here, let it come - let this be my parting word Gitanjali.


Azhar Kazmi, Business Policy and Strategic Management -



Strategic Management and Business Policy






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