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The main issue with this design was that there was no freedom for the user to look at a variety of possible times to arrive at the airport, only the closest-cutting time via the trip planner. This idea was refined through the next iterations, ultimately resulting in a Live Bus Tracker on the home screen, with detailed schedules reserved to the next page. Each tester was instructed to think-out-loud their actions as they navigated the site.
Tell me when the next bus is coming to CMU. I work in Oakland. Tomorrow I need to get to the airport at 5pm. When should I catch the 28X and from which stop? Can I use a student ID pass on the 28X? How much will it cost for a parent and a 3 year old to pay with cash? Will someone handle my luggage? I lost my bag on the bus! What can I do?
What are all the stops in Oakland around Fifth ave? Expanding Accordion Menus: Two thirds of users expressed that they would prefer something other than the expanding menus on the landing page, in order to access it immediately from the schedule page. Full Schedule: The user needs to know which stop they are looking at times for, and there needs to be an indication that the list of stops is also tappable.
Font Size: Increase size to make copy more legible. Fare Information: Include more explicit statements, as people will be skimming. Example: Children have no discount if using cash. Finalized Mobile prototype The final screens reflect changes to all the areas of improvement identified through user testing. The information expands are moved to individual pages, accessible through a hamburger menu.
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